Kayou’s TCG arrives in US markets
Fans can now start collecting cards from the three popular series: Naruto, My Little Pony, and Tokidoki
By Isabella Escobar
China’s number one collectibles and trading card company, Kayou, is officially making its US debut and exhibited at New York Comic Con 2025 to promote their global expansion. Fans of this company can start collecting cards from their first three debut sets from the popular series: Naruto, My Little Pony, and Tokidoki. Each set features a unique design, Easter eggs, and gameplay elements that fans are sure to enjoy.
Sergio Godinho, general manager and U.S chief operating officer, shared his enthusiasm about one of the upcoming My Little Pony sets. “We feel like there’s not a lot for girls in TCG. That’s really a girl focused on IP. So, we’re really excited about serving this market and offering it for all My Little Pony fans, young and old.”
Each of Kayou’s card sets can include up to 186 different cards, each featuring varying rarity levels amongst the sets. A dedicated studio is assigned to focus on each specific intellectual property (IP), not only to design the cards but to develop the gameplay mechanics of each TCG.
“We pride ourselves on our card quality. We have hundreds of designers that focus just on trading cards, and they’re split up in the studios. Each studio is dedicated to a handful of licenses. So, they really, really explore and put a lot into the cards. There’s a lot of storytelling,” continued Godinho.
In addition to trading cards, Kayou offers a wide range of collectibles, including figurines, stationery, pins, and more with a catalog of over 100 licensed IPs, including Marvel, Sanrio, Snoopy, and more.
Fans of this company can expect to see these card sets sometime in early 2026 in most major retailers. Booster sets will cost $3.99 per pack, with a variety of price points available for booster boxes.
